Maybelline Fit Me Foundation 355: A Rant & A Review

If you guys were around last week or so on Twitter, you may have seen me going off on a little rant regarding the lack of high street foundation shades available for darker skinned women. The basic premise of my rant consisted of the fact that in order to get the correct shade, we have to spend more money on the premium makeup brands – something which I don’t view to be fair at all.
I recieved a few responses telling me about Maybelline’s new (to the UK anyway) FIT Me collection of liquid gel foundations, concealers and powders, which are separated into three different ranges depending on your skin tone:
100s – Light
200s– Medium
300s– Dark
My face is hyper pigmented in some parts so I’ve never been able to find one foundation that matches my skin tone completely; they are either too light or too dark so what I would normally do is mix and match. For a comparison, I usually wear MAC Matchmaster in 9.0, Studio Fix in NC 50 and Chanel Perfection Lumiere in 154 Ambre.
Before I get into it, I just thought I would show you a photo of the foundation range supposedly for dark skin:
Photo courtesy of
A tragedy.
While I find it commendable that Maybelline are trying to incorporate more customizable shades, they’ve definitely missed the mark on this one. About 3 the of the shades look exactly the same and what about this range screams “dark”? Women of colour come in so many different shades and tones and to feebly release a collection where most of the shades would be better suited toward olive skin tones is just down right insulting; ESPECIALLY if you’re going to name your range “Fit Me”. 
Anyhoo, ranting aside, I tried on the 355 ‘Coconut’ gel foundation and here are my findings:

Flawless that lets the real you come through. It’s makeup that doesn’t mess with you. No oils. No waxes. No nonsense. Natural coverage that leaves skin the way it was meant to be: fresh, breathing, natural. Exclusive translucent base and lightweight pigments allow skin’s natural highs and lows to show through. Non-comedogenic, dermatologist tested.
The foundation is extremely light and blends into the skin very easily. The formula allows my skin to breathe and doesn’t have that “clogged up” feeling that I sometimes get when using liquid foundation. In regards to the colour, the shade is a tad light for me, however I used a darker bronzer as a setting powder to combat that. I must say that despite the lack of shades in this collection, I am surprised at how close to my skin shade this is. 

Lipstick is Girl About Town by MAC
Even though I was semi-lucky with this one, I do think that high street make up companies have a long way to go in terms of providing universal shades; darker skinned chicks like to look pretty on a budget too.
Available in Boots and Superdrug
Have you tried Maybelline Fit Me yet?

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